Move part of VBA's long-term growth strategy

PITTSBURGH, November 26, 2018 (Newswire.com) - The Board of Directors of Vision Benefits of America (VBA) today announced that Jeff A. Hollowood, a former VBA Board Member and Chairman of its Audit & Finance Committee, has been named President and CEO.

Prior to this role, Jeff was most recently chosen to fill the vacancy and serve as VBA’s Interim President & CEO following the retirement of the company’s previous President & CEO in March of 2018.

“I am excited to take a more permanent leadership role at VBA,” Hollowood said. “I look forward to working closely with our business partners and internal team to further our mission of improving the human experience by utilizing innovative models of service, delivery and advocacy to reduce barriers to high-quality eye care.”

Previously, Jeff was elected to and served on the VBA Board of Directors in 2012 following nearly a decade of experience in civil litigation, business law, real estate law and regulatory compliance. After serving as the Chairman of VBA’s Audit & Finance Committee, in 2015, Jeff resigned from VBA’s Board of Directors and became the company’s General Counsel. After orchestrating the creation of VBA’s legal department and overseeing various interdepartmental initiatives, Jeff’s role in the company continued to grow and he was appointed Corporate Secretary in 2016.

“Jeff’s knowledge of the vision industry and VBA makes him well suited for this role,” said Dr. Karen E. Rule, O.D., Chairman of the VBA Board of Directors. “Jeff will be an asset to VBA as we embark on the next phase of our strategic plan. His leadership skills, innovation and vision will ensure VBA is in the best position for future success.”

Hollowood earned his Bachelor of Science from the Pennsylvania State University and his J.D. ( Magna Cum Laude) from the Michigan State University College of Law. Prior to joining VBA, Jeff represented numerous private and public entities throughout Southwestern Pennsylvania.
“Jeff’s energy and passion are a true asset to VBA,” added Rule. “He has a demonstrated track record of strong leadership skills combined with intuitive business sense.”

About VBA

Founded in 1965 as one of the first preferred provider organizations (PPO) in the nation, VBA has proudly offered group vision benefits to corporations, municipalities, schools, health and welfare funds, hospitals and health maintenance organizations for over 50 years. Seeking to capitalize on its experience and expand its offerings beyond vision, VBA also provides cost-effective dental solutions across the nation through plans administered and underwritten by the TruAssure Insurance Company. Some plans may not be available in all states. For information, please visit www.vbaplans.com.

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Media Contact
Contact: Emily Shrader
Telephone: 412-881-4900 x 232
Email: eshrader@vbaplans.com