You likely have your winter essentials read to go: coat, hat, mittens, scarf and boots. One very important item missing from that list? Sunglasses! Just because the sun isn’t putting off heat to warm you up, doesn’t mean its UV rays are any less dangerous to your eyes.

You likely know that you should receive a vision care exam at least once every two years, unless otherwise suggested by your doctor. But did you know that if you’re going to wear contact lenses, you’ll need a separate eye exam? It’s true! A contact lens fitting differs from your vision care exam. ...

Seeing clearly is key to a child’s development. To help set your child up for success, it’s important they have their eyes and vision checked regularly. Though you are have likely experienced your own eye exam, you may not be sure what to expect for your child. Let’s take a look at what is being ...

Buyers beware! Being responsible for selecting an insurance plan for your company or organization can feel like a lot of pressure. To help you through the process, we’ve compiled tips for choosing a vision plan.

Break out your shades, folks! June 27, is annually recognized as National Sunglasses Day by the Vision Council.

Most of us have heard of 20/20 vision, but do you actually know what it means? Despite what many people assume, 20/20 vision is not perfect vision, but rather normal vision!

Of the thousands of eye injuries that occur each day, 90 percent could have been prevented with the use of appropriate safety eyewear.

At VBA, we are constantly evaluating our products and services to better serve our community. That’s why we hope you are excited as we are about our newest product.

We live in an increasingly digital world. Digital technology plays a part in almost every aspect of our daily lives. It is not surprising that this same technology has also affected the optical industry and the way lenses are fabricated. Digital lenses, while often referred to by the brand of lens, ...